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April 1, 2019
By: TOM BRANNA
Editor
In its latest green outreach, Unilever rolled out reusable packaging innovations across nine of its brands—including four new product formats. The new products will be tested on Loop, a first-of-its-kind waste-free global shopping system. Loop is an innovative new business model, bringing together a coalition of consumer goods companies and recycling leader TerraCycle. How does it work? Premium durable packaging is delivered directly to the consumer; then, it is returned and refilled. T...
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